Evaluating Suppliers’ Efficiency using Conjoint Analysis

Authors

  • Z. Iqbal University of Engineering and Technology, Taxila
  • H. M.K. Ali University of Engineering and Technology, Taxila, Sub-Campus Chakwal
  • A. Wasim University of Engineering and Technology, Taxila
  • S. Hussain University of Engineering and Technology, Taxila
  • M. Jahanzaib University of Engineering and Technology, Taxila

Abstract

 

One of the main challenges for leading manufacturing industries to retain their competitiveness is selection of appropriate suppliers. In developing countries like Pakistan, industries need reinforcement of the supplier selection decisions using scientific techniques. This study utilizes conjoint analysis (CA), a mathematical and statistical modeling based multi-criteria decision making (MCDM) methodology, for evaluation of supplier efficiency in a real world manufacturing organization. Six attributes are extracted from respective literature with the help of expert opinions. The developed mathematical models are solved in respective CA software by using actual data. Results reveal that product performance is the most important attribute in supplier evaluation for the concerned industry followed by costs, quality, financial stability, delivery time and technical ability respectively. The findings are beneficial for both the selected manufacturing industry and the market suppliers.

Author Biographies

Z. Iqbal, University of Engineering and Technology, Taxila

Department of Industrial Engineering

H. M.K. Ali, University of Engineering and Technology, Taxila, Sub-Campus Chakwal

Department of Mechtronic Engineering

A. Wasim, University of Engineering and Technology, Taxila

Department of Industrial Engineering

S. Hussain, University of Engineering and Technology, Taxila

Department of Industrial Engineering

M. Jahanzaib, University of Engineering and Technology, Taxila

Department of Industrial Engineering

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Published

30-06-2016

How to Cite

[1]
Z. Iqbal, H. M. Ali, A. Wasim, S. Hussain, and M. Jahanzaib, “Evaluating Suppliers’ Efficiency using Conjoint Analysis”, The Nucleus, vol. 53, no. 2, pp. 121–127, Jun. 2016.

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